About

Hi, I'm Lena!

I'm a product designer who gets excited about turning unexpected insights into meaningful solutions.

I hail from the beautiful city of Chicago, but I prefer to be up in the mountains or down by the sea. I have a deep appreciation for bún bò hue, factory tours, traveling, and Smart Compose.

Here to check out my work?
Right this way!

ABOUT

PROJECTS

THE HOME DEPOT

is a home improvement retail corporation. My work for THD includes product strategy, design, research, and new feature initiatives for a merchandising enterprise product.

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INSTANT BRANDS

is a company specializing in small home appliances, offering consumers products to facilitate the joy of cooking. My work for Instant Home Solutions ranges from panel design to research initiatives.

Available Upon Request

DISCOVER

is a financial services company, offering cardmembers trustworthy products and excellent customer service. My work for Discover ranges from maintenance projects to new feature initiatives.

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GLAD TRASH SELECTOR

is a Google Action voice experience to help customers find a trash bag that best suits their needs.

Available Upon Request

MEALS WITH MANDY

is a recipe finder skill, allowing users to search and make recipes with a voice assistant. This project is part of the Voice User Interface Design with Amazon Alexa course.

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UBRO

is a new migraine medication that alleviates all the symptoms of a migraine. We worked on a mobile website for the unbranded campaign with the flexibility to transition to the branded campaign site.

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DELIVEREE

is a B2B on-demand courier service, offering Chicago restaurants a cost-effective solution to their delivery needs. We worked on a tablet application for restaurant partners and a mobile application for drivers.

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THE RIGHT HOOK

is a personal bra styling service with a mission to redefine the bra shopping experience. We worked on a web-based assessment to help customers take at-home measurements and place online orders.

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EXPERIENCE

2022-2025

Lead Product Designer

THE HOME DEPOT
Led product vision and strategy development for an enterprise merchandising tool, designed to significantly improve the efficiency of store-level sales execution and management. This involved the design and implementation of data-driven solutions that enhanced operational efficiency, boosted sales, and improved customer offerings, ultimately aligning with key business priorities.

2021-2022

Sr. UX Designer

INSTANT BRANDS
Championed the creation of seamless user experiences for a range of kitchen appliances, from electric pressure cookers and air fryers to air purifiers and coffee makers, ensuring customer satisfaction and brand loyalty for current and future generations of the product.

2020-2021

Sr. UX Designer

ZS ASSOCIATES

Supported the design of an enterprise cloud-based platform for sales performance management. This platform empowers pharmaceutical clients to optimize their sales teams by providing insights for effective territory design, positioning ZS as a leader in the evolving healthcare market.

2017-2020

Sr. UX Architect
UX Architect

FCB GLOBAL

Rose to become Senior UX Designer with the organization. Led the design of new features to improve user experience with existing products for clients including Discover Financial Services and lGlad.

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